Buxton has reviewed the site provided by
the City of
Kent on the basis of retail
recruitment potential. To more fully understand the retail potential of
Kent, Buxton conducted the
following analyses:
•
A primary trade area roughly equivalent to
a fifteen-minute drive-time was
delineated for the site.
•
The customers within the trade area were
segmented according to buying habits and lifestyles.
•
A segmentation profile of
Kent’s customers within
the trade area was developed.
•
Demographic Reports were compiled for the
fifteen-minute drive-time trade area, city, county and in a 3, 5,
and
10 mile radius.
•
A Benchmark Product Category Report was
compiled to index the potential spending power of the households within the
Kent’s
fifteen-minute drive-time trade area against the overall
Akron Census Based Statistical Area
(CBSA).
•
Thematic Maps were created to illustrate
Kent’s
population, population growth, median household income, property value and
traffic counts
Kent offers ample
opportunity for growth in its retail sector.
